Marketing & Outreach Interest Group » NEFLIN Expertise Database

Your library provides exceptional services and program, but how do you connect them to users and community partners?  Join us as we discuss and share the various methods of Marketing and Outreach that we use to promote programs, services, and collaborations.  We encourage you to come and share your marketing and outreach triumphs and stumbles so that we can all grow and learn together.

Past Meetings
March 9,2023
December 1, 2022
October 13, 2022
June 28, 2022
March 15, 2022
August 10, 2021
February 2, 2021
February 21st, 2019
May 10th, 2018

Interest Group Facilitator:  Chris Boivin

In nearly 30 years in marketing and communications, there aren’t many marketing mistakes Chris Boivin hasn’t made, or marketing frustrations he hasn’t encountered. But he’s learned from everything and it’s taken him to leadership positions across several industries including health insurance, consumer data, grocery data, credit unions, and public libraries. As the marketing director at Jacksonville Public Library, Boivin and his team help library customers solve their problems so they can become the heroes of their own stories. To continuously learn more about and give more to library marketing, Boivin founded the Library Marketing Book Club (http://www.librarymarketingbookclub.org), is secretary of the Library Marketing Communications Group board, which manages library marketing’s premiere annual event: the Library Marketing Communications Conference (www.librarymarketingconference.org), and is proud to facilitate NEFLIN’s Library Marketing Interest Group.