Marketing & Outreach Interest Group » NEFLIN Expertise Database
Marketing & Outreach Interest Group
Your library provides exceptional services and program, but how do you connect them to users and community partners? Join us as we discuss and share the various methods of Marketing and Outreach that we use to promote programs, services, and collaborations. We encourage you to come and share your marketing and outreach triumphs and stumbles so that we can all grow and learn together.
Interest Group Facilitator: Rachel Cook
Rachel Cook is the Marketing and Public Relations Manager at the Alachua County Library District, where she oversees marketing campaigns, advertising, and media relations. A lifelong library lover, she joined ACLD in 2019 after working as a director, sales manager, editor, and reporter at newspapers in three states and serving as a communications consultant in Cambodia. She is constantly learning from and awed by her library colleagues. She loves creating and testing new marketing strategies and tools.